Attracting young people to munch their way to happiness
Munchy's Facebook
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Munchy's Facebook page needed an edge in the competitive market to attract and engage more teens and working adults. Those who were fans already genuinely like the brand. So Munchy's challenged us to turn their fans' 'likes' into 'love', potentially creating social buzz.
Content Ideation
Visual Design
"Munch Your Way to Happiness" became the foundation of our social strategy. Relevant and timely content are pushed out according to our fans' social consumption habits. We re-imagined Munchy's as cheeky characters in our content and content was also skewed towards fans' interests such as DIYs, recipes and origami.
Community management was the key in spreading happiness. We responded to fans with relevant information and became part of the conversation. We also drove interactions and excitement with simple game-based content.
By re-engineering the strategy, fanbase and interaction with the brand has increased. We also created an environment for people to participate and enjoy in some light hearted content.
