The Design Process

The process starts with creating an app flow for the product. As this is a financial product, the app’s flow has to be straightforward and almost automatic, so that the user can focus on the core purpose of the app, which is - purchasing gold.

After setting the flow, we proceeded with the UI Designs. We set out to create a friendly and colorful look and feel and the illustrations that aims to bring a fresh perspective to the seriousness of the financial topic. Copy used in the product are simple and direct so that the users could understand it easily.